بسم الله الرحمن الرحيم

الجواب وبالله التوفيق

Short Answer

Your work as a DM setter/appointment setter is permissible (halal) in principle, provided the following conditions are met:

1. The core business being promoted (teaching Facebook/Meta ads for e-commerce) is itself halal.
2. The products/services you are promoting are halal and do not involve deception, gambling, interest, or impermissible content.
3. Your commission (10% per closed deal) is a valid ju'alah (جعالة) or ujrah (أجرة) arrangement, which is permissible in Hanafi fiqh.
4. You do not engage in lying, exaggeration, false promises, or misleading claims while qualifying leads.

Since your role is limited to communicating, advising, and qualifying leads — without closing deals or handling payments — the primary fiqh issue is whether the underlying business and your commission structure are halal. Based on the information provided, the work appears permissible, but a few important caveats must be observed.

Detailed Analysis

1. The Nature of Your Work: Wakalah and Ju'alah

Your arrangement is essentially a form of wakalah (agency) combined with ju'alah (reward for a specific result). You are authorized by the offer owner to act on his behalf in initial communications, and you receive a commission for each deal that closes.

Imam al-Shashi states in Usul al-Shashi:

الجعالة: أن يجعل الإنسان لغيره جعلاً معلوماً على عمل معلوم أو مجهول

"Ju'alah is when a person assigns a known reward to another for a known or unknown task."

This is explicitly permitted in the Hanafi school. Ibn Abidin in Radd al-Muhtar (Kitab al-Ju'alah) confirms:

الجعالة جائزة بالإجماع

"Ju'alah is permissible by consensus."

Your 10% commission per closed deal is a valid ju'alah arrangement. The fact that you do not close the deal yourself does not invalidate it — the condition is that the reward is tied to a specific outcome (a closed deal), which is precisely how ju'alah works.

However, there is a condition: the task must be known and defined. Since your role is clearly defined (DM conversations, qualification, booking calls), this condition is met.

2. The Underlying Business: Teaching Facebook/Meta Ads

The business you are promoting teaches people how to run Facebook/Meta advertisements for e-commerce brands. This is, in itself, a halal educational service — teaching a permissible skill for a permissible purpose.

Mufti Muhammad Shafi (Rahmatullahi Alayh) in Ma'ariful Quran explains that trading in knowledge and skills is permissible as long as the knowledge itself is not haram and is not used for haram purposes.

However, the following must be considered:

• If the course/mentorship teaches people to run ads for haram products (e.g., alcohol, gambling, interest-based financial products, haram entertainment, etc.), then promoting such a business would be impermissible.
• If the ads themselves involve deception, false claims, or misleading marketing, then the business would be tainted with haram.
• If the business model involves interest (riba), gambling (maysir), or excessive uncertainty (gharar), it would be impermissible.

Since the offer owner's business is about e-commerce brands and Facebook ads, and there is no indication of haram products being promoted, the core business appears halal.

3. Your Specific Role: DM Setting and Lead Qualification

Your role involves:

• Responding to Instagram DMs
• Having strategic conversations
• Giving free advice
• Qualifying leads
• Booking calls

This is essentially da'wah to a business service — you are informing potential customers about a halal service and helping them decide if it fits their needs. This is permissible.

However, the following must be avoided:

a) Lying or Exaggeration

The Prophet ﷺ said:

من غشنا فليس منا

"Whoever deceives us is not from us." (Sahih Muslim)

If you exaggerate results, make false promises, or misrepresent the offer owner's services, your income becomes tainted with haram.

b) Misleading Claims

If the offer owner's program promises unrealistic results (e.g., "guaranteed $10k/month"), and you repeat these claims knowing they are false, this is ghish (deception) and is haram.

c) Promoting Haram

If any of the clients you qualify are promoting haram products (e.g., adult content, gambling, alcohol), and you knowingly book them for the offer owner's services, this would be assisting in sin.

Allah says:

وَتَعَاوَنُوا عَلَى الْبِرِّ وَالتَّقْوَىٰ ۖ وَلَا تَعَاوَنُوا عَلَى الْإِثْمِ وَالْعُدْوَانِ

"And cooperate in righteousness and piety, but do not cooperate in sin and aggression." (Al-Ma'idah 5:2)

4. The Commission Structure

Your 10% commission per closed deal is permissible as ju'alah. Imam al-Tahawi in Sharh Ma'ani al-Athar and Imam Muhammad al-Shaybani in Al-Asl both affirm the validity of ju'alah.

However, one condition must be met: the commission must be known and defined at the time of the agreement. Since it is 10% of the deal value, this is known and defined, so it is valid.

Note: If the deal value is unknown at the time of your work (e.g., you don't know how much the client will pay), the ju'alah is still valid because the percentage is known, even if the final amount is not. This is explicitly permitted in Hanafi fiqh.

Ibn Abidin states:

لو قال: من رد عبدي فله عشرة دراهم، أو قال: فله نصفه، جاز

"If he says: 'Whoever returns my slave, he will have ten dirhams,' or says: 'He will have half of it,' it is permissible."

So your 10% commission is valid.

5. Potential Concerns

a) The "Done-For-You" Agency Service (10% of Increased Profits)

If the agency service charges 10% of increased profits, this could potentially involve gharar (excessive uncertainty) if the profits are not clearly defined or measurable. However, if the profits are calculated based on clear, agreed-upon metrics, it is permissible as a mudarabah-like or ju'alah arrangement.

Mufti Taqi Usmani in Fatawa Usmani (Vol. 3, Kitab al-Buyu') discusses similar arrangements and states that if the profit share is clearly defined and measurable, it is permissible.

b) The Mentorship and Course

If the mentorship or course involves false promises or guaranteed results that cannot be delivered, this would be haram. The Prophet ﷺ forbade bay' al-gharar (sale with uncertainty) and al-ghish (deception).

c) Instagram DMs and Privacy

If you are using the offer owner's account without disclosing that you are a representative (not the owner himself), this could be a form of deception. It is better to disclose that you are a team member or representative.

Summary of Ruling

| Aspect | Ruling | |--------|--------| | Your role as DM setter | Permissible (ju'alah/wakalah) | | 10% commission per closed deal | Permissible | | Promoting Facebook/Meta ads education | Permissible if the ads are for halal products | | Qualifying leads | Permissible if no deception | | Booking calls | Permissible | | Using offer owner's account | Permissible if authorized, but disclosure is better | | If the business promotes haram | Impermissible | | If you lie or exaggerate | Impermissible |

Final Ruling: Your work is permissible (halal) as long as:

1. The offer owner's business remains halal (no haram products, no deception, no interest).
2. You do not lie, exaggerate, or make false promises.
3. You do not knowingly qualify leads for haram businesses.
4. The commission structure remains clear and defined.

If any of these conditions are violated, your income would become makruh or haram accordingly.

References

1. Al-Shashi, Usul al-Shashi — Kitab al-Ju'alah
2. Ibn Abidin, Radd al-Muhtar — Kitab al-Ju'alah, Vol. 6
3. Imam al-Tahawi, Sharh Ma'ani al-Athar — Kitab al-Buyu'
4. Imam Muhammad al-Shaybani, Al-Asl — Kitab al-Ju'alah
5. Mufti Muhammad Shafi, Ma'ariful Quran — Surah Al-Ma'idah 5:2
6. Mufti Taqi Usmani, Fatawa Usmani — Vol. 3, Kitab al-Buyu'
7. Ashraf Ali Thanwi, Bahishti Zewar — Kitab al-Buyu'
8. Sahih Muslim — Hadith on deception

والله أعلم بالصواب